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Abimbola
Afuwape

Growth Marketing Leader & Creative Director with 10+ years driving acquisition, retention, and revenue across B2B SaaS, consulting, and AI/tech. $4M+ media managed. $1M–$5M pipeline influenced.

Paid Media Growth Strategy B2B SaaS CRO Creative Direction AI Marketing Toronto, ON
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AA
Abimbola Afuwape
Senior Growth Marketing Manager
10+
Years Exp.
$4M+
Media Managed
3.2x
Peak ROAS
36%
CAC Reduction
Trial → Paid Conv.
40%
Email Open Rate
32%
Email CTR
6%
ROAS Improvement
78%↑
Skills & Tools

What I bring to the table

📈Growth & Analytics
A/B Testing & CRO95%
CAC/LTV Optimisation92%
Lifecycle Marketing90%
Funnel Optimisation93%
📣Channels & Campaigns
Paid Social (Meta/LinkedIn)96%
Email Marketing94%
SEO/SEM88%
Demand Generation91%
🛠️Platforms & Tools
HubSpotGA4Salesforce PendoGoogle AdsMeta Ads LinkedIn AdsVWOStatsig OptimizelySEMrushThe Trade Desk MS DynamicsCanvaExcel
🤖AI Tools
ClaudeChatGPTGemini CopilotPeec AISEMrush AI ProfoundLumalabs AIOtterly AI
🎨Brand & Content
Brand PositioningMessaging Architecture Campaign PlanningEditorial Strategy Social Media
Career History

Work Experience

Senior Manager, Growth & Digital Marketing
Ottawa Responsible AI Hub (ORAH)
Aug 2025 – Present
  • Built the organisation's full marketing function from scratch — zero paid budget — managing a contractor team of 3–5 across content, design, social, and web.
  • Grew LinkedIn audience from 150 to 700+ followers in 7 months through targeted thought leadership, generating 500+ event registrations.
  • Overhauled website structure and messaging, lifting monthly traffic from 350 to 1,400 visits with measurable improvements in engagement.
  • Launched email newsletter from zero to 400+ subscribers with 30–35% average open rates consistently.
  • Secured 5+ strategic partnerships with research institutions, tech organisations, and community groups.
0-to-1 Build Thought Leadership Email Marketing Partnership Strategy AI / Tech
Senior Manager, Growth Marketing
BlueAce Technology
Jan 2021 – Jul 2025
  • Led growth marketing across the full funnel for a B2B SaaS firm, contributing to $1M–$5M in pipeline over four years.
  • Improved trial-to-paid conversion from 15% to 40% by redesigning onboarding flows, validated across 15+ A/B variants using VWO, Statsig, and Google Optimize.
  • Cut CAC from $220 to $140 (36%) by reallocating $4M annual media budget to top-performing channels.
  • Lifted email open rates from 18% to 32% and CTR from 2.5% to 6% through list segmentation and automation improvements.
  • Generated 60,000+ incremental unique site visits YoY and 25% lift in programme enrolments.
B2B SaaS Full-Funnel Growth $4M Media Budget A/B Testing Team Leadership
Manager, Brand & Demand Generation Marketing
BlueAce Technology
Jan 2018 – Dec 2020
  • Drove 40% growth in client acquisition over 18 months through integrated demand generation spanning email nurture, LinkedIn paid, webinars, and retargeting.
  • Built and scaled segmented email lists for SMB and enterprise; introduced automation across welcome, re-engagement, and upsell flows, increasing qualified B2B leads by 15%.
  • Streamlined creative production workflows, cutting turnaround time by 25% through improved project management.
Demand Generation Email Automation SMB & Enterprise Brand Management
Manager, Creative & Brand Design
BlueAce Technology
May 2015 – Dec 2017
  • Built and governed brand systems and creative asset libraries across marketing, product, and sales for North American and international markets.
  • Directed creative output for campaigns, product launches, and sales collateral, bridging performance marketing goals with brand-quality execution.
  • Trained designers and cross-functional partners on brand standards, improving onboarding efficiency by 30%.
Creative Direction Brand Systems Global Markets Team Training
By The Numbers

Performance Metrics

Real results across 10+ years of data-driven campaigns

$220→$140
Cost Per Acquisition
↓ 36% reduction
1.8x→3.2x
Return on Ad Spend
↑ 78% improvement
$120→$70
Cost Per Lead
↓ 42% reduction
15%→40%
Trial-to-Paid Conversion
↑ 167% lift
18%→32%
Email Open Rate
↑ 78% lift
2.5%→6%
Email Click-Through Rate
↑ 140% lift
60K+
Incremental Site Visits YoY
↑ Organic Growth
$4M+
Total Media Budget Owned
Multi-channel
$1M–5M
Pipeline Influenced
4-year period
Campaign Highlights

Paid Media Campaigns

⌚
Meta (Facebook + Instagram) · Jul 2025
Valuchi — Signature Qatar Edition
Limited-edition women's luxury watch campaign. Only 250 pieces worldwide. Goal: waitlist sign-ups and direct sales within a one-week window using scarcity-driven creative with cultural resonance.
250/250 SOLD OUT 3,610 CTR $15K Spend
Luxury Static Ad Scarcity CTA A/B Test Meta Ads
🌍
Facebook · Instagram · YouTube · 2021–2022
TemAfrica — Tech, Food & Fashion Event
Multi-platform campaign for Pan-African annual event targeting tech entrepreneurs, creatives, and investors across Nigeria. YouTube for awareness, Instagram for consideration, Facebook for conversion.
10,000+ Registrations 1.13M+ Reach 140% Above Target
Event Marketing Multi-Platform YouTube Pre-Roll Carousel
🤝
YouTube · LinkedIn · 2019
MATE Fair 2019 — Making Africa Trade Easy
Trade & investment event at Ronald Reagan Building, D.C. Co-branded with Forbes Afrique, USAID & TCMA. Targeting African diaspora B2B professionals in the US. LinkedIn for quality, YouTube for scale.
2,500+ Registrations 6,000+ Clicks Target Exceeded
B2B LinkedIn Ads Diaspora Marketing YouTube
🎵
Facebook · Instagram · 2019
Prince George Entertainment — Vancouver Concert
Live Afrobeats concert campaign in Vancouver targeting Nigerian and West African diaspora. High-energy video creative with artist reveal in first 2 seconds. Geo-targeted Vancouver + Toronto secondary.
3,000+ Paid Registrations 50,000+ CTR Highest CTR Campaign
Entertainment Video Ads Geo-targeting Retargeting
📱
Facebook · Instagram (Meta) · Lagos & London
Kabukabu App — Product Launch
App install campaign for a service-provider marketplace. Static hero + carousel A/B test (lifestyle vs. UI-focused). Retargeting layer for site visitors. 25–45 mobile urban professional audience.
4.2% CTR $0.48 CPC 2,300 Installs 2.8x ROAS
App Install A/B Test Retargeting Carousel
🛡️
Facebook · YouTube · Nigeria
ScamWatch Nigeria — Public Safety Awareness
Election-season digital safety awareness campaign. Challenge: make safety messaging urgent without being preachy. High-contrast creative with 'Fake News' newspaper visual hook and news-style YouTube pre-roll.
1.2M Reach 8.4% Engagement 445K Shares ₦0.12 CPR
NGO / Social Impact Awareness YouTube Pre-Roll Creative Strategy
Background

Education & Certifications

🎓
Diploma, Multimedia Technology
Aflon Digital Institute
💻
Diploma, Software Architecture (JavaScript)
National Institute of Information Technology
📡
Marketing Communications as a Strategic Function
The Open University
Professional Certifications
🤖 AI-Powered Marketing — SEMrush 🏅 Digital Marketing — HubSpot ✨ Generative AI for Marketing — AMA 📊 Product Analytics & AI — Pendo 📝 Strategic Content Marketing — LinkedIn Learning 🗣️ Stakeholder Communication — LinkedIn Learning 📈 Digital Marketing Strategy — Simplilearn
Let's Connect

Ready to work together?

AA

Available for senior marketing roles, freelance projects, and consulting engagements. Let's build something remarkable.

📧
Email
afuwapebimbo@gmail.com
📱
Phone
+1 437 505-0731
💼
LinkedIn
linkedin.com/in/iambimbs
📸
Instagram
@iambimbs
📍
Location
Toronto, Ontario, Canada
✉️ Send Me a Message